Marketing Intelligence Platform Strategy
Marketing Intelligence Platform Strategy
Developed a comprehensive AI strategy for a digital marketing technology provider seeking to incorporate predictive capabilities into their platform while maximizing internal operational efficiency.
- Customer behavior prediction framework using existing data assets
- Progressive ML model development roadmap aligned with engineering capacity
- Third-party AI service integration strategy to accelerate time-to-market
- Data enrichment plan leveraging both proprietary and accessible public sources
- ROI measurement framework with clear success metrics